Twofour’s New Extreme: Skinny Celebrities has been acquired by Living for its new channel. LIVINGit. which is set to launch on 30th November. LIVINGit has a brand new channel proposition based on the premise that ‘Life’s worth watching’ and is supported by a raft of new programming, including; New Extreme: Skinny Celebrities, Twofour’s definitive guide to the year’s A-list movers and shakers, offering an in-depth look at the celebs who have been hitting the size zeros – from Cheryl Cole and Alexa Chung to Amy Winehouse and Victoria Beckham - in 2009.

Claudia Rosencrantz, Director of Television, Virgin Media Television said: ‘With LIVINGit’s new name, programming and look the channel’s new proposition is crystal clear and perfectly complements its relationship with LIVING. ‘Life’s worth watching’ will drive the programming strategy and we have big ambitions for the channel to deliver some of the strongest imports and UK productions in multichannel. The new look for both channels means they are at their gorgeous glossiest best, keeps the branding perfectly in tune with our incredible programmes and really does justice to LIVING’s reputation as the jewel in Pay TV’s crown.’

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